Riviera Nayarit
Riviera Nayarit, north of Puerto Vallarta, is one of Mexico's most diverse and authentic beach destinations. Sayulita, a designated Pueblo Mágico, is the capital of surf and bohemian style with colorful streets, artisan markets, and beginner-friendly waves. Just south, San Pancho offers a quieter, residential version. At the southern tip, Punta de Mita concentrates luxury resorts like St. Regis and Four Seasons with spectacular views. The Marietas Islands, a UNESCO site, hide the famous 'Playa del Amor' inside a volcanic crater. In Nuevo Nayarit (formerly Nuevo Vallarta), the Vidanta complex concentrates Grand Luxxe, Grand Mayan and The Grand Bliss resorts, plus Jungala waterpark and the permanent Cirque du Soleil JOYÀ theater — Mexico's largest outside Las Vegas. Bucerías and La Cruz de Huanacaxtle combine an international marina with Sunday markets. Farther north, Guayabitos keeps the fishing-village charm with calm waters ideal for families. The 320 km of coastline also host Huichol (Wixárika) heritage with unique bead art, yarn paintings and ceremonial crafts. It's every kind of beach in a single corridor.
What to see & do
- ✦Surfing in Sayulita — beginner lessons from $500 MXN, consistent waves year-round, and a unique bohemian vibe in the Pueblo Mágico
- ✦Tour to the Marietas Islands and Playa del Amor, a hidden beach inside a volcanic crater accessible only by swimming (SEMARNAT-limited reservations)
- ✦Vidanta complex in Nuevo Nayarit: Grand Luxxe and Grand Mayan resorts, Jungala water park (Flyboards, Fly Surf, tree-top courses), and permanent Cirque du Soleil JOYÀ show
- ✦Punta de Mita: humpback whale watching (December-March), snorkeling at semi-private resort beaches, and golf courses with Pacific views
- ✦San Pancho, Lo de Marcos and Guayabitos — fishing villages with pristine beaches, local cuisine, and sunsets free of hotel views
- ✦Authentic Huichol (Wixárika) art in La Cruz de Huanacaxtle and Sayulita: yarn paintings, beaded masks, and ceremonial gourds from $300 MXN